Issue No.15 — Trends for 2023

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December 2022

Issue No.15
Trends for 2023

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01. LUXURY WASTE

Global fibre production has reached record levels, but less than 1% is from recycled textiles.

While initiatives like the RCA’s Textile Circularity Centre focus on post-consumer textiles, crop residues and household waste, LVMH’s materials resale platform Nona Source reconsiders luxury deadstock fabrics and leathers from the company’s Maisons. Already utilised by some of LVMH’s portfolio, the start-up opened its first UK showroom in King’s Cross this year.

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Sustainable fashion by Marcia – courtesy of Nona Source

02. HYPER-LOCAL RETAIL

Tackling both the inherent difficulties for individual and independent creatives to bring a product to market, and the need to build more resilient supply chains, Atelier100 launched an incubator programme helping designers and artists create products ‘made in London, for Londoners, by Londoners’.

Following a six-month period of mentoring and funding, The Atelier100 Retail Space now showcases a collection of hyper-local products that were designed, manufactured, and distributed within 62 miles of London.

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Collection01 at Atelier100 Retail Space – courtesy of Atelier100

03. FRACTIONAL LIVING

Previously an elite model, fractional ownership is being adopted more widely as a new route into property ownership.

In the US, Millennials are driving this trend, with the Wall Street Journal reporting a 771% increase in co-buyers with different surnames across a seven-year period.

Not confined to primary residences, fractional living is transforming holiday home ownership. August sells collections of beautifully designed homes across Europe that allow like-minded families to enjoy properties in locations that include Tuscany and the French Riviera.

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Making second home ownership a reality – courtesy of August

04. CRAFT BEAUTY

The simple insight behind why Beauty is often cited as a recession-proof industry lies in the how ultimately, it is an essential rather than superficial product for many.

Personalisation in the beauty industry is not new, but brands like Code 8 is turning our elemental need for beauty into a craft experience.

Inspired by the world of art, customers are guided by a Colour Maestro to mix a personalised palette to achieve the perfect lipstick.

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Designing bespoke lipstick colours – courtesy of Code 8

Remedy Place

05. SELF-CARE CLUBS

Recently we reported how social wellness is often overlooked and the lowest performing of the wellness dimensions.

In response to growing consciousness of its importance, Remedy Place calls itself ‘the world’s first social wellness club’ with an estimated brand valuation of $60 million. Reframing self-care as a collective experience, the club positions itself as the new place for happy hours, dates and afterwork hangouts where you can mix socialising with ice baths and infrared saunas.

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Self-care and human connection – courtesy of Remedy Place

06. UNDERWATER AGRICULTURE

According to UN research, our global population could be easily fed if we used just 2% of the oceans for sustainable farming.

In Italy, Nemo’s Garden is growing herbs, vegetables, and fruit in self-sustaining underwater greenhouses as part of a trial which has also demonstrated benefits for marine life akin to an artificial coral reef. No pesticides are needed, with natural irrigation through condensation reducing the need to tap into freshwater sources.

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Nemo’s Garden – courtesy of Nemo's Garden