Issue No.13 — Wellness

01 of 05
June 2022

Our latest spotlight looks at the widening definition of wellness and our expectations of a truly fulfilled life

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INSIGHT

Over 70% of US and UK consumers say wellness is now more important to them than ever before. It has become an intrinsic part of our psyche informing how we live and engage with our environment.

While individuals continue to seek long-term flexibility in work schedules and locations, recent studies reveal that nearly half of UK employees find being around others beneficial for their mental well-being at work.

In the travel & hospitality space, global wellness tourism is predicted to reach a market size of $1.25 trillion by 2025. This is the fastest growth rate of any wellness sector and reflects the increasing emphasis on wellness during trips away and a heightened awareness of healthcare tourism.

However, despite these findings and abundance of innovations in premium physical health services such as immune-boosting treatments and sleep wellness tracking, research indicates that Gen Z reports the lowest overall well-being among all generations.

In fact, among all generations, social wellbeing, i.e. a sense of belonging to and contribution to a community, remains the lowest performing of the wellness dimensions.

All this leads to a broader re-examination of what health and wellness means on a larger scale.

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Mason Fifth seeks to promote physical, mental, and social wellbeing through its residences

Mason Fifth

STRATEGY

As the dimensions of wellbeing continue to blur, brands are exploring fresh approaches to instil wellness into spaces and services.

New digital brands and partnerships are exploring the nuanced meanings of wellbeing for wider audiences. Digital platform Woo looks at what wellness means for Gen Z audiences and Sport England’s This Girl Can campaign has teamed up with Strava to help women reconnect with physical activity as part of a supportive community.

Brands across every field are looking inward to ensure wellbeing is at the core of their business.

Mason Fifth is one of the first WELL-certified residential buildings in the UK, positioning itself as a transformational home & community in the heart of London. Residents are encouraged to connect and discover simple pleasures together through holistic programming within an environment designed specifically to help you thrive and evoke calm.

Many brands not obviously linked to wellness are redesigning their office spaces with employees’ wellbeing and new ways of working in mind, while others recognise the need to transform their company culture. Quick to tap into this trend is Headspace, which is now offering workplace culture services with a new leadership education programme aimed at encouraging better wellbeing approaches within organisations.

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Woo helps Gen Zs live well with advice spanning areas such as sex, shopping, and sleep

DESIGN

Personal and social wellbeing, and consequently inclusivity, were a focus at the 60th edition of Milan Design Week. From Sabine Marcelis' emotionally supportive lighting solutions for IKEA to the OTO chair, crafted to comfort individuals with autism, the event prioritised designs aimed at enhancing lives.

In line with the sustained interest in biophilic design, nature took centre stage throughout Design Week, as studios and brands delved deeper into the application and advantages of incorporating nature into private and public spaces.

Michele Perlini’s ‘My Secret’ is a floating spa module inspired by Japanese wellness and can be placed anywhere – on water or in a forest. Timberland and Stefano Boeri Interiors' Floating Forests installation advocated for regreening urban areas, shedding light on the manifold benefits such ecosystems can offer for climate mitigation and residents' well-being.

Ongoing efforts to re-wild urban spaces to restore biodiversity and create ‘urban wellness playgrounds’ are not limited to conceptual design fairs.

Heatherwick Studio plans to ‘create a new blueprint for the future of city centres’ in Nottingham through ‘nature romantically reclaiming the frame of the former Broadmarsh shopping centre’, demonstrating wellness can be made accessible in everyday spaces through proximity to nature.

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Studio RHE for Fabrix London will be London’s first urban forest in 2024 – courtesy of Frame